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UX / UI
ABOUT
A woman founded and owned swimsuit + activewear company with a mission to empower women. The brand aims to settle the fight between frumpy grandma swimsuits and skimpy string bikinis. They design fashion-forward, activewear that encourages you to get outside and move.
MY ROLE
During my undergrad I worked for Nani Swimwear as a freelance designer. When I began the team consisted of ten people in one warehouse, with no brand guideline other than a logo, color, and fonts. Over time I have worked to develop a consistent brand identity with a recognizable voice to enhance communication with new and loyal followers.
BRANDING + ICONS
WEBSITE DESIGN
NANI LOYALTY PROGRAM
The Nani Loyalty program launched January 2022 enables consumers to earn points with every Nani purchase. Earning a certain number of points generates a personalized discount code sent via email. As Nani Loyalty members earn points they become VIP Members, unlocking different perk and discounts. This page was designed mobile first and organized specifically with building information to intrigue the viewers interest.
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SHOP BY COVERAGE
Nani Swimwear is only an online retailer with no physical location, therefore, it is essential to be as thorough as possible with there product descriptions. This page was designed with practicality in mind first. Allowing customers to compare each product side by side. Including commonly sought information about coverage, sizing accuracy, and a personal touch from the owners, "Nani Fit Tips." The layout was used intentionally to allow users to easily access information and view styles on a scale of low to high coverage.
SOCIAL ADS
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PRINT GOODS
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